If you are already aware of the facts of the current startups, you would know that around 50% of them fail in their incorporating year.
And why do you think the reason for same is?
That’s because they are not using the right tricks and tips to make their business successful. And the most important factor is that they avoid reading.
We already know that a person who reads is considered as learned because he gets armed with the knowledge that he can apply and practice to be the best of himself.
Similarly, when a person starting a new business is knowledgeable, he would be able to make his business successful, and this reading for the new startup owners is a must.
In this article, I have listed some of the popular and best books for new entrepreneurs so that they can make their startups successful.
So, without any further ado, let’s dive in.
Best Books for New Startup Founders
1. Zero to One – Peter Thiel & Blake Masters
“This book delivers completely new and refreshing ideas on how to create value in the world.”
Mark Zuckerberg, Facebook
Zero to One is a must-read book if you want to build a better future. The legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create new things as he includes the contrarian premise that we live in i.e. age of technological stagnation, he explains how information technology has improved rapidly, but now there is no reason why progress should be limited to computers as it can be achieved in any industry or area of business.
We recommend Zero to One as it presents an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
2. The Checklist Manifesto – Atul Gawande
“Gawande deftly weaves in examples of checklist successes in diverse fields like aviation and skyscraper construction.”
New York Times Book Review
“This is a brilliant book about an idea so simple it sounds dumb until you hear the case for it. Atul Gawande presents an argument so strong that I challenge anyone to go away from this book unconvinced.” by The Seattle Times.
The Checklist Manifesto is definitely a book that applies to any field. It is from the point of view of a medical surgeon but the author Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.
In the modern world, there is stupendous know-how but still avoidable failures continue to plague us in health care, government, the law, the financial industry and in almost every realm of organized activity, that’s because the volume and complexity of knowledge today have exceeded our ability as individuals to properly deliver it to people.
In the book, the author reveals what checklists can do, what they can’t, and how they could bring about striking improvements in a variety of fields, from medicine and disaster recovery to professions and businesses of all kinds, and hence we strongly recommend the book.
3. The Lean Startup – Eric Ries
“The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup’s success.”
Founder, Lotus Development Corp.
The Lean Startup is a book where Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. The Lean Startup tries to approach fosters companies that are both more capital efficient and that leverage human creativity more effectively and it enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Further, the book offers entrepreneurs a way to test their vision continuously, and to adapt and adjust before it is too late for the change. Additional we recommend these books as the author Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.
4. The Hard Thing About Hard Things – Ben Horowitz
“More than any other business book released this year, “Hard Things” gives an insider’s perspective on what it’s like to lead and scale a startup.”
Insider’s Best Business Books of 2014.
The Hard Thing About Hard Thing is about the journey of authors success. In this book that author doesn’t exactly gives you any secret formula for the successful startup but he shares his struggle on details and that helps you to have your own insight.
The two very important lessons of this book are, first to understand the need for separate facts from perception and second to understand that there are no short-cuts to knowledge. We recommend this book as the author shares profound insights into what it takes to build a successful startup with tremendous flair.
5. Hooked – Nir Eyal
“Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
Founder of WordPress.
Hooked is a book that is to be read at least once by all startup founders who are looking to build a product that will heavily engage users by understanding how the actual emotions play a major role in driving behaviour. All the questions such as Why do some products capture widespread attention while others flop?
What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?, Is answered by the author Nor Eval in this book and also he includes a Hook Model that is a four-step process embedded into the products of many successful companies to subtly encourage customer behaviour.
The book is based on Eyal’s years of research, consulting and practical experience, not as an abstract theory, but as a how-to guide for building better products. The book is mainly useful for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence someone’s behaviour.
6. The $100 StartUp – Chris Guillebeau
In this valuable guide, Chris Guillebeau shows that transforming an idea into a successful business can be easier than you think. You are in charge of which ideas deserve your time, and this book can help you wake up every morning eager to progress to the next step.”
CEO of Zappos
The $100 Startup is a book that can be read easily as it is consists of various inspiring stories of entrepreneurs who have found ways to turn their life’s passions into income. It is aimed at small businesses and motivates big ones to think creatively, encouraging them to push beyond their limits.
In this book Chris explains you in a better way that it is always about finding the intersection between your expertise and you and you don’t exactly need an MBA degree, a business plan or even employees, to run your startup, because all you need is a product or service that springs from what you love to do anyway, people willing to pay and a way to get paid.
7. Screw it, Let’s do it – Richard Branson
Sir Richard Branson is the CEO of Virgin group of companies and heads more than 400 companies and hence we recommend his book. In Screw It, Let’s Do It, the author shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career.
As the world keeps on struggling with the twin problems of global recession and climate change, Sir Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business.
The author reveals the new and exciting areas into which his company Virgin is presently moving, including biofuels and space travel and also, gives you important lessons, good advice and inspirational adages that have always helped him for gaining success.
We know it’s quite difficult and overwhelming to read all these books and choosing a one from it is a big task as all these books have great knowledgeable content for the startups, but trust us and give it a try.
You would definitely see the changes you can make in your startup and make it more successful.